I was talking with my boss this week about some images that I photographed last week, and while they were good enough to be purchased we agreed that it was not my best work. She said something that she has said before and holds true every time it’s said, “Every time you hit the shutter you should strive to make the best image that is possible with what you have.”
It’s a pretty simple thought.
Isn't that what we do as creatives? When would you purposely create something that is not your best work?
I don't feel as though anyone would wake up and say, “Today I’m only going to do ¾ as good as my best and call it good!” As creatives I feel we always want to show our best, but in the commercial scene, when having to give our best 200 times in a day, it is easy to see where someone would maybe falter a little. Why put out 100% 200 times a day when 75% will still get the job done? Because we are creatives. Because this moment in time is important to the person who has hired you. We as creatives need to produce at 100% effort because this person hiring you now is just as important as anyone else.
To quote the former professor of my boss, “anyone can create art when they are inspired; it takes a professional to create art when they’re uninspired.”
As professionals it is our responsibility to produce the very best for whomever has hired us to do so, whatever the assignment.